The Netherlands in Ulaanbaatar, Mongolia

Dutch Prime Minister Mark Rutte attended ASEM Meeting in Ulaanbaatar, Mongolia

Welcomes deal between SPAR International and Max Group at signing ceremony in Mongolia

On Friday 15 and Saturday 16 July, Dutch Prime Minister Mark Rutte took part in the Asia-Europe Meeting (ASEM) in Ulaanbaatar, capital city of Mongolia.

During this biyearly ASEM meeting, heads of state and government leaders of European and Asian countries exchange views on further cooperation.

Prime Minister Rutte delivered a speech on behalf of the Kingdom of the Netherlands during the plenary session ‘Promoting ASEM Partnership for Greater Connectivity’. Furthermore, he participated in several working sessions and spoke with Asian colleagues on strengthening political contacts and economic cooperation within the Asian region.

During Prime Minister Rutte’s visit to Mongolia, SPAR, the world’s largest food retail voluntary chain, announced a new partnership with conglomerate Max Group LLC, to open its first stores in Mongolia. The partnership, which will see up to 60 SPAR-branded multi-format stores in Mongolia by 2020, was made at an official signing ceremony which Prime Minister Rutte attended.

At the signing of the contracts between SPAR and Max Group, Prime Minister Rutte said: “It is greatly encouraging to see a company like SPAR, which started as a partnership of Dutch retailers and wholesalers more than 80 years ago, helping bring retail best practice to the Mongolian marketplace.”

Ambassador of the Kingdom of the Netherlands to Mongolia Ron Keller was also present at the ceremony. Mr. Keller mentions in a reaction to the new cooperation that “We expect a lot from this joint cooperation, this project and we are sure that they will lead the way to many more investments, trade relations and other cooperation between our countries. Mongolia and the Netherlands have a long history of working together in all kinds of sectors of the economy and this is another example of how fantastic our businesses can work together and be successful.”

Tserenjigmed Davgadorjj Max Group and Yoep Man SPAR International signing with Ganbaatar Davgadorj Max Group and Prime Minister Mark Rutte (Netherlands) witnessing

Tserenjigmed Davgadorjj Max Group and Yoep Man SPAR International signing with Ganbaatar Davgadorj Max Group and Prime Minister Mark Rutte (Netherlands) witnessing

SPAR International Managing Director, Tobias Wasmuht said “SPAR is delighted to be launching in Mongolia in partnership with the Max Group.  We see Mongolia as a dynamic and rapidly developing consumer market with a growing demand for modern world class food retail. We are highly confident that we can build on our strong presence in the region by leveraging our scale with the SPAR operations in neighbouring Irkutsk, Russia and Inner Mongolia, China. This collaboration combined with our modern retail formats, supply chain and international sourcing as well as investing in the training and development in people locally will act as a significant support structure for the growth and development of SPAR in Mongolia. I would like to take the opportunity to thank the Ministry of Foreign Affairs of the Netherlands who were instrumental in facilitating the partnership between SPAR and the Max Group.”

Prime Minister Rutte gave an interview on location which can be viewed here.